Read more
Palmolive’s latest Sensorial Range of concentrated dishwashing liquids features packaging designed by Tweak to differentiate on shelf while retaining the established Palmolive Dish architecture. Read more
Sydney-based design agency Loop Brands partnered with Be Natural to help two new cereal products stand out in matt finish bags.
Lion Nathan has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.
Design agency Black Squid Design worked with Whistle Blower Tea Co. to find a way for its packs to shout (or whistle) from the shelf.
Saltmine Design Group took inspiration from the sports nutrition category to create a new visual identity for an olive oil brand.
Conga Foods' olive oil brand Moro has updated its look for the first time in 26 years with new packaging designs and bottle shapes.
Wingara Wine Group's La La Land range has welcomed a new rosé variant to its eclectic collection of new generation wines, and with it an adventurous label design.
Sydney-based design agency Depot has won a 2018 German Design Award for its packaging for Baré Alchemy facial serums.
Jack design agency's Lisa Mathews tells PKN about the transition of Woolworths' Select brand to a refreshed 'own brand' offering.
Branding and packaging agency Our Revolution worked with smallgoods brand Primo to bring freshness to the Premium Selections range.
Ask any food producer what their branding and packaging priorities are, and the response is unanimous: to stand out on a retailer’s shelves.
Creative agency Anthem Worldwide, a division of brand agency SGK, was given the task of refreshing the Magners cider brand in APAC.
Design company Tweak recently evolved packaging for The Natural Chip Company to reinforce its ‘natural’ point of difference.
Jam&Co has released an Infographic highlighting the key differences between designing packaging for the home improvement market versus the FMCG marketplace.
Achieving shelf stand-out is easier said than done, but Loop Brands creative director Mikey Hart says there are ways to get a brand noticed.
Bringing a new brand to market in an established category can be a challenge – one Loop Brands tackled head-on.
Frucor Suntory is launching a new variant of its isotonic sports drink brand with the help of Sydney's Saltmine Design Group.