A Melbourne start-up has created a new product sampling and brand experience marketplace that promises to take activations well beyond supermarkets and train stations. Read more
Australia’s much-loved biscuit brand Arnott’s has added a new range to its growing snack portfolio, with The Edison Agency engaged to help develop a ‘back to basics” sub-brand .
Mikey Hart, creative director at Sydney design agency Hulsbosch, tells PKN how brands can turn a browser into a buyer in under seven seconds.
A farm-fresh feel has taken over Sprout Stack’s Living Salad range, collaborating with Sydney-based design agency Percept for the rustic new look.
Personal care brand Palmolive has launched its new Men’s Charcoal Soap with a sleek, black design created by Sydney-based design agency, Tweak.
In shades of pink and an abundance of floral, Cadbury has released two limited edition Roses packs in time for Mother’s Day, partnering with Australian illustrator Megan Hess for the packaging design.
McCain Australia has expanded its offering in the freezer aisle with its new range of frozen vegetable side dishes – OhMyVeg! – collaborating with BrandOpus for the packaging design.
Taylors Wines has released Taylors The Legacy to celebrate its 50th anniversary with a luxe design created by Denomination, and a track-and-trace NFC device concealed in a bespoke overcap.
Design-inspired winemakers Crafters Union is launching a limited edition sauvignon blanc label, collaborating with Australian fashion label Ginger & Smart for its design.
Early life nutrition brand Danone Nutricia has teamed up with Sydney-based design agency Saltmine for the redesign of one of its leading brands, the Karicare Toddler range.
Australian food specialists Spiroski Foods has introduced its mini rice cracker range Wice Crackers to its portfolio, working with Sydney agency Percept for its packaging design.
SunRice has relaunched its low GI white rice product with new packaging to encourage Australians to “have your carbs and eat them too”.
South Australian winery Banrock Station has refreshed its label and cask packaging design, showcasing rare flora and fauna from the region to convey its commitment to the environment.
Flaugnarde is the newest addition to Australia’s premium dessert market and the brand has launched in stores with a colourful range of packaging designs created by Sydney designer Percept.
Oral care brand Reach has worked with Sydney agency Our Revolution to freshen its brand and packaging design, reintroducing Reach as an “old favourite” to the dental aisle.
Kettle has launched its new range corn tapas chips, Kettle Uppercuts, teaming with Sydney design agency Tweak to add graphic and haptic texture to its packaging design.