Design

From a history of colour on shelf, to the tribes in which colours can be categorised, executive director at Schawk, Steve Jackson, shares why colour is one on the most valuable assets for a brand.

Creating a multi-sensory experience for consumers to engage with a product and its packaging can be the key to delivering a brand story that connects on another level. Harcus Design's Annette Harcus discusses how products can be presented to transcend beyond the plasma.

The ”magic” world of fermentation has been illustrated by Sydney studio Percept on Bear Brewing’s latest sauce range, The Ferm, maximising the use of only a clear bottle and screen printing on pack.

The best of Australia’s design industry has been recognised at the 2019 AGDA Awards, with 15 awards presented in the packaging category, ten of which were for the pack designs of alcoholic beverages.

Aerobal, the international organisation of aluminium aerosol container manufacturers, has announced the winners of its annual awards.

Victorian winery Morris of Rutherglen is celebrating 160 years in business with a new range of wines and a refresh to its label and packaging design.

Halloween is upon us, and Australians are expected to spend around $159 million on chocolate and confectionery products this year as celebration of the holiday continues to grow across the country – which means more packaging as well.

Celebrity chef Manu Feildel has knocked on Boxer & Co’s door to help create the packaging design and brand strategy for his new fresh sauce range.

Denomination has created a brand and packaging identity for new distillery Wildspirit with the launch of its Bloody Merry Gin. The base of the design lies in “bacchanalian humour”.

Sydney-based design and branding agency Boxer & Co has partnered with Brookfarm to create a sub-brand – Bloom – for its organic baby cereal products. The result for the branding and pack design is free-flowing and illustrative with a vibrant, watercolour wash.

Design and branding agency Loop Brands ensures clients receive not only design solutions, but branding solutions. Ed Kirk talks to PKN about the Loop Brands approach.

Craft beer Kosciuszko Pale Ale has added thermochromatic ink to its new cans, which will change colour when the beer is at optimal temperature.

S.Pellegrino is celebrating its 120th anniversary with a limited edition glass bottle. The renowned sparkling mineral water producer has used the same shape glass bottle – Vichy – since its origin in 1899.

Brands are embracing premiumisation as a way to make customers feel valued and special as consumers turn to high-value products.

Australia’s Vetta Pasta has relaunched as Vetta SMART Pasta, with a fresh packaging design, two new ranges, and enhanced protein and fibre in current products.