Design

Melbourne-based studio The Edison Agency has taken out eight awards at the Driven x Design 2020 Melbourne Design Awards, including gold for its pack design of hard seltzer brand Tidal.

Independent brand and design agency Hulsbosch has won first place and silver in two international design awards in the US and UK for its Coles Own Brand confectionery redesign.

The Coffee Club has refreshed its brand identity, working with Sydney-based studio Accompany. The new-look packaging features an updated colour palette and logo.

The Byron Bay Cookie Company has rebranded its Milk Choc Chunk cookie for a limited time in bold yellow packs to raise awareness and funds for Australian charity R U OK?.

Primo has launched its new Gourmet Sausage Recipes range, teaming up with Sydney-based studio Tweak to create a contemporary and premium packaging design.

South Australian craft spirit brand Twenty Third Street Distillery has launched its Bushfire Recovery Signature Gin, featuring augmented reality on its scannable label.

St Andrews Beach Brewery has teamed up with The Edison Agency for the launch of its new alcoholic seltzer range, Tidal Artesian Seltzer, bringing summer to the shelf with its coastal-inspired design.

Functional drink brand Bodie’z is bringing back neon to the shelf, working with Sydney-based consumer branding agency Our Revolution for the branding and packaging design of its new range of isotonic beverages.

Brisbane-based Beforeyouspeak Coffee has updated its packaging design in time for the launch of its first ready-to-drink range, working with local suppliers for the new boxes and cans.

McCain Australia has teamed up with branding and design agency BrandOpus to refresh the Healthy Choice brand. The new look aims to give the range a role in the evolving health and well-being landscape.

Fresh food brand Pitango is rolling out its new, vibrant packaging design across its entire range as it aims to highlight 'the goodness found in every pack'.

In the lead up to Mother’s Day, Cadbury has released a limited edition Roses box, featuring an exclusive design by local illustrator Sarah Hankinson for the packaging.

Australian wine brand Hardys is rolling out a global rebrand, with new wine packaging, designed by Denomination, hitting stores this month. It forms part of Hardys' new Certainty campaign, focussing on the brand’s confidence in its wine quality.

Amid the frantic buying, stock depletion, and iPhone-captured shopping aisle arguments, Covid-19 looks set to add another feather to its cap – reshaping consumer behaviour around how we buy supermarket goods. Boxer & Co managing director Gwen Blake writes.

Vermouth producer Regal Rogue has collaborated with Squad Ink for a packaging refresh, giving the brand a contemporary and adventurous feel while maintaining its European prestige.

Sydney-based studio Squad Ink has collaborated with Australian artist Heidi Willis for the label work on the latest Archie Rose spirit, the Harvest Series 2019 Poorman’s Orange Gin.