Design

Sydney branding and design company Squad Ink won packaging and brand identity acclaim at the 2017 American Craft Spirits Awards.

Millennials don’t play by the rules. So play by theirs. Your packaging is the door between you and them. If you open the right door, they’ll join you inside.

We've compiled a snapshot of useful stats and statements about this seemingly elusive yet super-significant demographic group.

The rules of marketing are changing fast, and as they do, packaging looks set to become one of the most important forms of media that connects millennials to brands.

A branding and packaging agency designed a solution for Blistex Pearl’s very small pack – with very big constraints.

The Heinz baked beans label has been reimagined to help celebrate the company's 50th anniversary in the UK.

Paper and board manufacturer Detpak has launched a collection of PE-lined cups featuring imagery inspired by coffee-producing nations.

Sydney-based agency Tweak Design was recently asked to create a new look for a range of cured and air-dried beef strips.

Conga Foods has released an olive oil range in packaging designed to sit proudly on any benchtop.

The Squad Ink and Archie Rose partnership continues to bear exquisite packaging design fruit, the latest for a limited edition rare gin series. PKN spoke to Squad Ink director Terry Squadrito

Coopers Brewery has teamed up with Christian organisation Bible Society Australia for the launch of a commemorative Coopers Premium Light beer.

The design agency behind brands such as Frucor is celebrating its 10th birthday this year.

The trend towards 'real and authentic' will continue to be seen across a range of pack designs in 2017.

When a NZ winery decided to woo a younger hipster market, it approached Sydney-based design agency The Creative Method.

Packaging design agency Boxer & Co. brought some clarity and calm to the laundry aisle through a project with a Woolworths range.