Design

Consider the senses when you think of packaging. Visual is, of course, foremost, but what about audible, fragrant and tactile appeal? Rohan Widdison, founder and MD at New Laboratories, tells us more.

Davidson Branding has created a brand identify for new Chobani’s ‘Daily Dollop’ Dog Yogurt, which includes fun, dog related puns on the foil lids, produced by Jet Technologies.

Design agency The Key Branding has created the first brand refresh for Aussie cult classic Poppin Microwave Popcorn since 1991, including a re-envisioned logo, typography and 'pop art' iconography.

Moving away from the norms and changing materials to become more circular and more sustainable has been what has driven Reflo, Cyclpac, MaCher and Coles to make bold steps in their packaging designs.

Davidson Branding's brand refresh for 4Legs gourmet dog food is a success story that has won gold at the 2021 Melbourne DRIVENxDESIGN Awards.

At the AIP virtual conference last week, Pana Organic and Telstra outlined the processes of creating renewable, recyclable and recoverable packaging designs that are meeting the 2025 National Packaging Targets.

Nestle, Lovekins and Cutri Fruit have all leaned on their packaging to deliver brand messaging to their customers. At the 2021 AIP Australasian Packaging virtual mini conference, they all explain how.

Voltaren Osteo Gel 12 Hourly is now available with a new easy to open cap, a design solution that has been certified by Arthritis Australia and welcomed by the company's Accessible Design Division.

Pact Group has refreshed its brand strategy to reflect its global stature to lead the circular economy. The new identity, created by design agency Davidson, won gold at the 2020 Melbourne Driven X Design Awards.

Winesmiths has released a vibrant set of limited-edition 2-litre wine packs designed by Australian street artist Mulga, well known for his funky animal creations.

In a brand first, Cockburn’s Port has launched a fresh young range of mixable ports, with a new brand strategy and identity by drinks design specialist Denomination.

In celebration of the WA brand’s 30-year anniversary, MadFish Wines has unveiled a new label printed by MCC and designed by South West multi-disciplinary visual artist Kyle Hughes-Odgers.

Bickford’s approached the team at Boxer & Co. to design the branding strategy for its innovative new range of plant-based milks.

The process of ordering custom packaging will be simplified and made more efficient, thanks to Australian-owned packaging manufacturer Pakko’s introduction of its Interactive Design Platform (IDP).

Queensland-based Nerada Tea is celebrating 50 years of home grown Australian tea with a brand new look, designed by Sydney packaging design house Hulsbosch, and set to hit shelves this month.

Hulsbosch creative director Mikey Hart believes brands are helping stop the spread of germs, and looks at protection trends in personal care and household sectors.