A Tasmanian winery has launched a new wine with a label that "becomes a pirate" when inverted.

The Ocean Chef range of fish and seafood products has adopted a new pack design with the help of Motor Brand Design.

Sydney-based agency Made Somewhere got creative with a pet products company to design the packaging for a range of animal bandanas.

To mark its 20th anniversary, Japanese brand Lotte has created over two million unique packs for its Xylitol gum brand, enabled by HP Indigo technology.

A tea company which supports women through pregnancy joined with design company Our Revolution to help make an impression.

Design and shopping habits develop in tandem and the best brands will unify their marketing and design strategies, said CEO and founder of The Dieline, Andrew Gibbs, speaking at Interpack.

Purpose sparks passion across any marketing brief, said Jose Gorbea, head of Marketing, Digital & Sales, Mondelez Europe, speaking at Interpack.

Sydney design agency Percept collaborated with a grain-free pet food brand to better reach its target audience through packaging.

Sydney design agency Marque has won gold at the Vertex Awards for its work on a premium cat food brand for Woolworths.

Saltmine Design Group has partnered with Lion to launch a flavoured beer with a colour-changing variant across its packaging.

Design company Squad Ink was commissioned to give an Australian wine brand an Italian makeover.

Mars has taken one of its biggest brands into new packaging territory with the launch of the M&M’s Block chocolate range.

A limited edition Wet Hop beer printed with variable images of 'video store employees' has been launched under the name of Moo Brew.

Indian meal kit maker Spice Craft asked Sydney-based design agency Jam & Co to work on a style that would reflect "the joy of cooking as a shared experience".

Sydney branding and design company Squad Ink won packaging and brand identity acclaim at the 2017 American Craft Spirits Awards.