Design

Coles Kitchen packaging, designed by Hulsbosch, heroes the food to drive appetite appeal, with a suite of graphic elements to aid cuisine and product type navigation at point of purchase.

BrandOpus Australia has executed the brand strategy, visual identity and packaging design for the Abundance frozen-ready meals range.

Johnnie Walker is celebrating the Lunar New Year with two limited edition releases and special packaging designs, including its Year of the Ox Blue Label bottle for 2021.

Sydney-based studio Percept has worked with Dulux Group to create new packaging for the launch of its premium RotaCota brand of paint brushes.

Perrier has partnered with renowned Japanese artist Takashi Murakami to develop a limited edition series of label designs for its iconic mineral water.

Sunny Queen Farms has refreshed its packaging and logo for its free-range eggs range, working with creative agency Nous to reinforce its position as the "feel good egg".

Tasmania’s Lark Distillery has teamed up with Boldinc Brand Innovation to redesign its Forty Spotted Gin, now packed in a bespoke glass bottle and designed to stand upside down.

Birdstone Collective's Telstra Packaging Design System has won Gold for Best Use of Packaging at the 2020 Transform Awards, Australia and New Zealand.

Head of marketing at 99designs Shayne Tilley shares with PKN the top 10 packaging design trends to keep an eye out for in 2021, and highlights Australian businesses already tapping into such designs.

Pernod Ricard Winemakers has released its limited edition Jacob’s Creek Wonderland Sparkling wine, collaborating with CCL and Enoplastic for the new pack, which features illustrations by Melbourne-based Cassie Byrnes.

Harry’s Ice Cream has updated its packaging design, working with Melbourne-based studio 68 degrees to develop the new look, as well as Zipform Packaging for the tubs.

In time for Halloween, Chobani has released a limited-edition yoghurt pack with two spooky designs now on Woolworths shelves nationwide.

A new seltzer has entered the Australian market – Saintly Hard Seltzer – which was locally produced in slimline cans and designed in collaboration with some of the country’s leading drinks specialists.

Timboon Fine Ice Cream is marking its 21st anniversary with new packaging design across its range, developed by Sydney-based studio Squad Ink.

Sydney studio Boldinc Brand Innovation has created a minimalist pack design for the latest premium Australian cuvée from Pernod Ricard Winemakers, named Jacob.

The Royal National Institute of Blind People (RNIB) has partnered with Kellogg’s in the UK to produce accessible information on cereal boxes for blind and partially sighted people.