An Aussie illustrator with a love of all things botanical found her niche designing a series of festive boxes for Muffin Break.
Part of a family of passionate gardeners, Adriana Picker grew up bushwalking in the NSW Blue Mountains with her mother and joyfully taking in her surrounds.
When Muffin Break's owner Foodco approached Picker, a recognised illustrator, to design the brand's Christmas packaging, she was excited by the prospect of allowing her passion for nature to bloom.
She worked on finding a connection between the growers of Muffin Break’s wholesome ingredients and the natural world.
"Muffin Break didn’t want perfect illustrations, but a focus on the realness of nature and handcraft, which is perfectly imperfect and unpretentious," Picker said.
The end result is finely delineated, textured illustrations of coffee plant leaves, reflecting Muffin Break’s award-winning blend. There is also a strong correlation between the leaves of the coffee plant and Christmas holly, evoking a traditional Christmas with an original slant.
Consumers can now buy a four-pack of muffins and Muffin Break's coffee blend, wrapped in Picker’s illustrated Christmas packaging.
Foodco owns over 420 franchise business retail outlets globally, including Muffin Break and Jamaica Blue.