• The nostalgic Christmas packaging featuring the work of Norman Rockwell.
    The nostalgic Christmas packaging featuring the work of Norman Rockwell.
Close×

Kellogg's has launched a limited edition Corn Flakes Box offering a slice of pop culture history.

Available exclusively at Coles, the Christmas Corn Flakes box celebrates the legacy of painter Norman Rockwell.

In 1954, Kellogg’s partnered with Rockwell and Leo Burnett to create a series of six portraits for its Corn Flakes packaging.

The result was an illustration of post-WWII prosperity: six portraits of children free to enjoy their Corn Flakes, as well as the legendary Santa Claus portrait.

A prolific artist during the 1950s, Rockwell created several influential paintings that impacted the art world, including ‘The Thanksgiving Picture’ and ‘Freedom of Speech’.

The limited edition Norman Rockwell Corn Flakes box (725g) will be available from 27 November for RRP $4.

Food & Drink Business

Treasury Wine Estates has flagged softer near-term earnings as category conditions weaken across key markets, while outlining a broad reset of inventory, capital structure and operating costs under newly appointed CEO, Sam Fischer.

International multi-protein food business, Hilton Foods, has signed an agreement with CleanCo Queensland to have its Brisbane facility fully powered by renewable energy.

Our Top 100 2025 edition of Food & Drink Business magazine is more than the annual flagship Top 100 Report. Industry leaders reflect on the year past and the one ahead, we provide our annual news review, M&A wrap-up, and all the executive moves, and a Roman-inspired sports drink, Posca, is our final Rising Star for 2025.