Printing

South Africa’s Amarula liqueur and Italy’s Melinda Apples have used purpose-led design and digital technology to connect to consumers in creative ways.

At Interpack HP unveiled its latest pioneering technology that creates high-quality, high-performance finishes for HP Indigo digitally printed flexible packaging without the use of adhesives.

Orora Visual has backed a program which sees plant buyers access more information about their purchases through a digital tag.

Digital print is bringing brands and millennials closer together, with customisation and personalisation of packaging delivering creative cut-through.

A case study from Japan: the Mainichi water brand created a News Bottle targeting young people who have stopped engaging with printed news.

In a matter of months, Landa's breakthrough Nanographic presses unveiled at drupa last year will be installed at beta sites in Israel, Europe and the US.

In a limited-time promotion in the UK, HP Indigo and Nestlé have partnered to deliver a personalised KitKat packaging experience.

The digital printing revolution is here and the conversation is just warming up. We asked a few key players to weigh in on the subject.

In brand packaging, the last few years have seen some ‘bold’ and ‘smart’ ideas taking advantage of the creative possibilities digital presents. We look at some iconic case studies.

For brand marketers who may not know, and are afraid to ask, here's a quick explainer that covers the basics.