Design

Two companies that won Australasian Packaging Innovation & Design awards from the 2022 round have been shortlisted as finalists for three special WorldStar 2023 Packaging Awards.

Neuromarketing expert Francesco Pinci investigates using Eye Tracker technology to uncover the visual elements in packaging that consumers are most attracted to, with Eataly packs as subjects.

Production Packaging Innovations combined a sustainable fibre-based solution with creative structural design to walk off with the Gold for its 10:PM Mattress Box.

The Labelling and Decoration Design award recognises the addition of content to a pack which creates an innovative appearance, function or communication. Christmas BioCups by OzHarvest and BioPak won the Gold.

The finalists in this year's Marketing Design of the Year award have leveraged their on-pack marketing with clear intention to achieve cut through. Sustain OzHarvest Cups Collection took the Gold.

This year's Outside of the Box Design winners push the boundaries of design conventions, while considering product safety and end of life for the sector they are servicing. Coola Box by OjiFS NZ won the Gold.

Independent design and branding agency, Hulsbosch, has developed a new identity for Australian supermarket giant Coles, and its new range of low-sugar nutritional snacks called ‘Coles Joyful’.

The pet food aisle in supermarkets is a crowded space, so creating stand out packaging is imperative. Boxer & Co has achieved this with a new brand and pack design for Joy Pet Food.

Cadbury has partnered with Aboriginal artist Kenita-Lee McCartney to create a limited-edition Cadbury Roses box, printed and converted by Opal ANZ.

Drinks brand specialists, Denomination, has launched a new label-less wine bottle design, known as Crate, for Fourth Wave Wines. All the essential brand information is printed on the capsule.

Cointreau has unveiled its 'most momentous' redesign of its iconic amber bottle in nearly 140 years. It will hit Australian shelves in time for National Margarita Day on 22 February.

Mood-boosting tones and fun decorations are playing out in the packaging choices for the latest beauty product launches, according to cosmetics packaging specialist Quadpack.

Chen Foods has partnered with The Edison Agency to rejuvenate the positioning, story and visual identity of its Mr Chen’s brand, and help it expand its appeal to a new generation of Asian food consumers.

Suntory’s Mocopan Coffee has turned to brand agency Percept to assist in its rebranding, updating its packaging design and undergoing a refresh of its brand mark.

When Roma Foods decided it was time to create a gluten-free pasta brand, it turned to Melbourne-based design studio Disegno for the brand and pack design, with flexible packaging printed by RollsPack.

Tweak creative studio has designed and implemented a masterbrand for new Palmolive Naturals Body Wash range, to leverage the brand’s equity and create a connection to its 95% Natural Origin messaging.