Close×

Designed by Lemmy, PopBox’s new vented packaging, now available for the recently launched Caramel Crunch flavour, aims to improve the microwave popcorn experience by eliminating the greasy residue often associated with traditional microwave bags. The 100 per cent Australian-owned brand is now offering this packaging nationwide in Woolworths.

PopBox founder, Mark Adamson
PopBox founder, Mark Adamson

The vented box design prevents the popcorn from sweating during the cooking process, resulting in a fresher and crunchier product. Mark Adamson, founder of PopBox, explained, "The unique packaging format is not only cool and convenient, but it also ensures that the popcorn is crisp and fresh after popping. The box is also nearly fully recyclable and contains no PFOA or Diacetyl, making it a healthier option."

PopBox is committed to supporting Australian agriculture, using only 100 per cent Australian-grown corn in its products. The company also emphasises the absence of palm oil, gluten, dairy, and GMOs in its popcorn, making it suitable for a wide range of dietary preferences.

The product has already garnered positive feedback from customers and retailers, which Adamson attributes to the quality of the popcorn and the innovative packaging. "People try it, they tend to see and taste the value," he said.

The key differentiator of PopBox is its ready-to-serve box.
The key differentiator of PopBox is its ready-to-serve box.

PopBox's packaging design, created by Danka at Lemmy, focuses on health benefits, superior taste, and the convenience of the product. The branding strategy, aimed at millennial mothers, highlights the natural ingredients and lack of microplastics in the popcorn box.

In addition to its presence in Woolworths, PopBox was previously available in select independent stores across Australia. The brand continues to expand, driven by its commitment to providing a healthier and more enjoyable microwave popcorn experience.

Food & Drink Business

Western Australian producer, Brownes Dairy, has been put up for sale according to the Australian Financial Review (AFR), as one of its biggest lenders, China Mengniu Dairy, calls in its $200 million loan. A reduced demand for milk in China and the current positioning of the global market could be driving the decision.

The Central Coast is about to receive a boost to its local food and beverage manufacturing industry, with construction starting on the $17.14 million Food Manufacturing Innovation Hub, funded by the federal government’s National Reconstruction Fund (NFR).

The Australian Industry Group (Ai Group) says Australia is at a “critical crossroads” when it comes to R&D and decades of rhetoric have not delivered material change.