• Campbell Arnott's director of packaging, Liza Vernalls, speaks to Lindy Hughson, publisher of PrKN and Print21, about what she'll be covering at the LIVE forum on 12 August.
    Campbell Arnott's director of packaging, Liza Vernalls, speaks to Lindy Hughson, publisher of PrKN and Print21, about what she'll be covering at the LIVE forum on 12 August.

FMCG brands are fast realising the power of the printed pack as a platform for driving consumer engagement, with AR technology advances taking this to the next level. At a forum in Sydney in August, Campbell Arnott's will put AR to the test.

Owner of iconic brands Tim Tam and Shapes, Campbell Arnott's has in recent years been pushing boundaries with its printed packaging executions. Director of packaging, Liza Vernalls, has been instrumental in a number of these innovations, including the highly successful Chill Me Tim Tam packaging, which employed thermochromic ink to deliver colour-changing packaging when the product reached the right temperature.

Slated to speak at the Print21+ PKN LIVE forum in Sydney on 12 August (themed New Frontiers in Packaging Print), Vernalls will take the audience through a few case studies, including Chill Me, where Campbell Arnott's has brought to market packaging innovation that has driven sales and delivered on broader business objectives.

In this short video, Vernalls gives us a snapshot of what she will cover, hinting at a special AR execution planned exclusively for the day.

Campbell Arnott's will be teaming up with augmented reality specialist Dreemar for the day to develop this exclusive experience, and delegates will be able to engage with the concept using their smartphones.

Bill Atta, chief product officer at Dreemar, will show the audience how integrating AR can transform branded packaging into a channel for delivering interactive and engaging consumer experiences. He will demonstrate how app-based AR activations can benefit brands by tracking and measuring results; boosting ROI; providing digital and physical integration; and delivering richer, broader more valuable content.

If you're in FMCG branding and marketing, and would like to know more about:

  • how you can use AR activations to cut through a digitally noisy world and increase dwell-time with consumer packaging;
  • how to gather analytics and insights from packaging; and
  • how to enhance and simplify user engagement and provide measurable ROI on print,

... then this is a must-attend event for you.

You can book tickets here

Other hot button topics to be covered on the day include: Design directions for brands and printers, Personalised and customised labels and packaging using digital print; Smart brand protection and authentication solutions via printed packaging; Sustainable packaging and the circular economy mindset; and the packaging print opportunity – Aussie success stories.

Full programme details here

Food & Drink Business

If food quality and safety standards are to be embedded in a company’s culture, a shift in focus is needed, McCormick & Co director of Global Quality Systems and Food Safety, Jill Hoffman said at this week’s APAC Food Safety Conference.

In the non-dairy milk category, Almond Breeze is a brand that has made bold moves to achieve phenomenal results. At Food & Drink Business + PKN LIVE breakfast forum on 11 October, we'll find out how.

A S Harrison & Co has been providing specialised raw materials for almost 100 years, with its Performance Ingredients division offering a broad range of food products including beef powder.