If there are five hundred brands of olive oil in the world, the packaging of one will never fail to stand out.

Bright bold colours and references to graffiti art are used to attract hair care's hardest target market - young blokes.

If you're going to Look Upstairs you will get to hear what The Collective's Rowena Curlewis knows about packaging design that sells. PKN was given a first taste. Here is that interview.

CUB has given Strongbow new packaging design, a new advertising campaign and now new pack sizes to keep it up top.

A: 150 years of Bayer's gifts to our well being.

When Saffola launched a range of breakfast cereals, it also launched "the start your family needs to be at its best".

Some packaging designers get to have a lot of fun playing with their food.

Student designers impressed judges with their innovative packaging concepts in this year's Southern Cross Design Awards for tertiary scholars.

Saltmine Design Group has capped off an award-winning year with the addition of two new international recruits to its senior design team.

Harry's Ice Cream has backed Australian design and packaging for its new range of flavours launched for the Australian summer.

Sydney has been chosen as one of eight global cities to grace a new limited edition range of bottles for Jameson Irish whiskey.

Two innovative, and artistic, bottle designs by Ardagh have taken out top honours at the Beverage Innovation Awards at the recent Drinktec trade show in Munich.

Melbourne agency Believe has helped Twinings re-brand its latest infusion offering to entice high-end tea buyers.

South Australian agency Voice led the Aussie representation at this year's Pentawards in Barcelona, gaining gold award honours in the beverages category.

Producing four million individualised bottles of vodka is no easy challenge, as Swedish distiller Absolut explains.

Nestle Purina PetCare is extending its Supercoat premium pet line following the success of the range's re-branding in PKN's Shelf Shout Awards.