When Saffola launched a range of breakfast cereals, it also launched "the start your family needs to be at its best".

Some packaging designers get to have a lot of fun playing with their food.

Student designers impressed judges with their innovative packaging concepts in this year's Southern Cross Design Awards for tertiary scholars.

Saltmine Design Group has capped off an award-winning year with the addition of two new international recruits to its senior design team.

Harry's Ice Cream has backed Australian design and packaging for its new range of flavours launched for the Australian summer.

Sydney has been chosen as one of eight global cities to grace a new limited edition range of bottles for Jameson Irish whiskey.

Two innovative, and artistic, bottle designs by Ardagh have taken out top honours at the Beverage Innovation Awards at the recent Drinktec trade show in Munich.

Melbourne agency Believe has helped Twinings re-brand its latest infusion offering to entice high-end tea buyers.

South Australian agency Voice led the Aussie representation at this year's Pentawards in Barcelona, gaining gold award honours in the beverages category.

Producing four million individualised bottles of vodka is no easy challenge, as Swedish distiller Absolut explains.

Nestle Purina PetCare is extending its Supercoat premium pet line following the success of the range's re-branding in PKN's Shelf Shout Awards.

Spanish winery Bodega Canopy has made a splash with its off-beat packaging for its new white wine brand, Vino Loco.

PKN's Shelf Shout Award Best New Pack winner Alaskan Rock has announced it has signed up its first stockists in Australia for its artisan bottled and distilled vodka

Cowan's James McDermid outlines his work in ensuring packaging design works in a 3D world.

The mass individual has now become more important than the mass market, Passport Branding director Jeremy Creighton writes.

It's what consumers do with packaging rather than what they say about it that yields deep insights for designers, writes Michael Grima.