Taylors Wines’ The Visionary has won the inaugural Excellence in Packaging Trophy at the Wine Industry LABEL Competition.
The Collective’s ambitious response to Taylors Wines’ brief for its special vintage wine, 2009 The Visionary Cabernet Sauvignon, has demonstrated the power of bravery in design.
“The gift packaging really was pivotal. With respect to the wine, we knew that we had the makings of our finest cabernet sauvignon, so it was fitting we match the same benchmark for quality and luxury with what we reflected in the final presentation of this wine,” Taylors Wines managing director, Mitchell Taylor, stated on its release.
The Visionary was named in honour of third generation managing director Mitchell Taylor’s grandfather, Bill Taylor Senior, and is the family’s pinnacle release.
Each bottle of The Visionary is individually hand labelled, hand numbered and hand packaged in an elegant, bespoke design, gift box and outer sleeve. The substantial outer sleeve of the gift box is a metallised silver paper stock, featuring a large laser die-cut Taylors seahorse crest with a de-bossed foil block at the base. The inner gift box has been hand wrapped in black linen book.
The label stock for each individually torn label, and the dust jacket on the accompanying vintage booklet, are presented on stock specially sourced from an Italian mill founded in 1717. Both the front label and the dust jacket feature a large blind sculptured emboss of the Taylors seahorse crest.
The hand sewn vintage booklet that accompanies each bottle of The Visionary details the history, vintage conditions, vinification and maturation of the exceptional wine.
The trophy is the third honour in a row at the design awards for the family-owned business and its long-term creative agency. Taylors has also won Australia’s Best Wine Bottle for the past two years.
This year, twenty bottles were given special mentions and just one, the 2009 The Visionary Cabernet Sauvignon, was awarded the Excellence in Packaging Trophy.
Last month the 2009 The Visionary Cabernet Sauvignon was awarded a First Prize in Print at the International Design Awards (IDA) in Los Angeles. IDA honorary juries examined more than 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world.
The Visionary’s tally of awards now stands at:
2 x Trophies (International Beverage Testing Institute, Wine Industry LABEL Competition)
1 x First Prize in Print (International Design Awards)
2 x Platinum Medals (International Beverage Testing Institute)
4 x Gold Medals (International Beverage Testing Institute, 2014 LATMA National Print Awards)
