The Look Upstairs lookbook is 400 pages of design insights and ideas.
Forty-one Australian and international creative leaders shared their stories and insights at Look Upstairs during Melbourne International Design Week 2014.
Now agideas is sharing their work and that of the established and emerging designers defining how Australia designs for business.
“Is this book for me?” Good question. If your field is packaging, graphic design, art direction, illustration, typography, corporate identity, branding, photography, advertising, poster design, editorial design, digital design, interactive design, entertainment design, motion design, sound design, lighting design, industrial design, fine art, sculpture, fashion design, costume design, culinary design, architecture, interior design and/or landscape design…
…the answer is yes. Packaging design uses elements from very many design genres and great packaging design is also striking, distinctive and appealing - the kind of design that is displayed in the book - because packaging design has to say, “Pick me,” from inside a crowd.
“How do I buy one?” That’s the other good question. It is for sale at mag nation And may be bought directly from agideas by phone on 03 9416 2966 or email.
