After it rewrote the rule book on fresh milk packaging, the design agency has used its creative thinking to make flavoured milks say, "I taste better".

Boxer & Co has given Brownes white milk packaging the point of difference it needed to say, "pick me," from the dairy shelf.

Velvet's rebrand by JPD Melbourne makes the soap's one hundred year Australian heritage useful.

...remarkable packaging results. At Studio 32 North for 35 Maple Street Spirits, remarkable packaging has resulted five times in a row.

Boxer and Co makes Sun Rice's microwave rice mixes shout "look at me" through the crowd.

bluemarlin answers the brief from Warner Edwards to create a design that 'tells the regal story behind the gin'.

How Special Group helped a start-up to sparkle in the soft drink market.

Australian design agency, Voice, and packaging solutions company, Jet Technologies, create cut through in one of grocery's most competitive market sectors.

Mondelez Mini Oreos uses tiny packages for a big advertising push.

Nike presents the most flexible shoe in history folded into a little box that's a showcase for the shoe's benefit.

Taylors Wines' The Visionary has won the inaugural Excellence in Packaging Trophy at the Wine Industry LABEL Competition.

Swipe your Grolsch beer bottle to unlock the online movie you want to view.

Two very different packaging ideas are being used by creative studio, Fly, to reawaken the appeal of what was once a pantry staple.

When a Colgate-Palmolive brand's top rung position was being challenged, a packaging update by Tweak stepped in to save the day.

So what do you do if your market demands that you and your competitors all use the same 750ml wine bottle?

SPC Ardmona has conquered a lot of challenges to get to where it is now. Now, with a new look, it is planning to soar.