The relationship between Chandon and design agency, Butterfly Canyon, began in 2012 with a nautical theme for the 4th of July festivities in the US.
"We initially worked with ButterflyCannon on a limited edition initiative for our sparkling wine brand Chandon which went on to become the brand’s most successful campaign ever. I was hugely impressed with their ability to really understand our brand and the design solutions they put forward perfectly suited the occasion and our target consumer. The first edition launch sold out in four weeks, has attracted global attention and is now a yearly activity. So, several successful designs, and a Moet Hennessy Innovation Award later we consider ButterflyCannon to be a trusted extension of our brand team." [Morgan Robbat, marketing director at Chandon, LVMH]
Chandon 2012
This Christmas, Chandon asked ButterfylCanyon to consolidate its credentials as the party starter drink.
Each of the three limited edition packaging designs carries a playful message that connects Chandon to the Christmas party season moods – fun and spontaneity. The gold hand lettering and ivory bottles also underscore the brand's chic.
“We are really pleased to have been able to support the Chandon team in another limited edition design challenge. They have gained a reputation as ‘innovators’ in the category through the limited edition releases we have created for them; so with this year’s packs we had an opportunity to maintain that leadership and push the boundaries of technology to deliver something truly special,” commented Carmen Barleanu, senior account manager at ButterflyCannon.
Chandon 2013
