Design agency, Antrepo in Istanbul, reimagined a number of well-known packaging designs in 2010, in accordance with (or rather, to prove the merit of) its less is more mantra.
"This project is only a design practice for showing minimal feeling of some international samples. It is an article about unnecessary items on the global brands, any of them, second or third variations are not new packaging proposals," its designers noted.
Now an artist has had a go.
Wheat is Wheat is Wheat is the creative vision of artist and designer, Peddy Mergui, owner of a brand agency in his native Israel, and former head of the Design department and senior staff member at the Holon Institute of Technology, where he lectured on branding, packaging, and visual communication.
Wheat is Wheat is Wheat, he says, “explores the dynamic and often blurred ethical boundaries of design within consumer culture.” The exhibition wonders what packaging might look like if luxury brands took over supermarket shelves.
Flour by Prada, baby formula by Chanel, salami by Louis Vuitton, fruit by Nike
“The exhibits shown here were created as works of art and are the result of the freedom of creative artistic expression. This exhibition should not be seen as a criticism of any specific label. These works of art were published without any intention to harm the brands' reputations or value in any way,” Mergui notes.
View Mergui's full exhibition, including milk by Apple and biscuits by Dolce & Gabbana here.
