The high-end Italian fashion name usually seen on Lady Gaga and Katie Holmes is now adorning Coke bottles and cans.

Did you know... disruptive packaging is recalled by 79 per cent more shoppers and increases interest among almost three times as many shoppers as standard packaging? Packaging design expert Taby Taylor-Ziane tells us more.

A compact reusable sunscreen applicator called SunSmudg has scooped a Good Design Award in Sydney.

Organic health food product CO YO has won a Retailers’ Choice Award while celebrating new packaging at the Naturally Good Expo in Sydney.

Six Australian pack designs have achieved WorldStar recognition at the World Packaging Organisation's design awards in Milan last week.

Organisers of the DuPont Awards have proclaimed 2015 as the year of design, with 77 per cent of winners honoured for design excellence.

With a firmer base and fresh designs for its pouch packaging, Pitango is looking to increase shelf shout and market share.

The Collective has won five awards at the inaugural 2015 Drinks International Wine Design Awards, including Best of Show.

When a branding agency called Fizzbuzz announces its packaging work for a product called wRist-Drink in the first week of April, you have to wonder...

Spice brand, Rubyspice, began making its mark immediately. Parallax design owner, Matthew Remphrey, told PKN about the thinking that led to the branding, then its packaging, then its first accolade.

"I've read the latest trends report. Now what do I do?" Boxer & Co. strategic director, Taby Taylor-Ziane, explains how trends become packs that people want to pick up.

Saatchi & Saatchi Shanghai commissioned apron designs for Liu Yue Xian soy sauce bottles to give the brand distinct personalities with which women will identify.

Johnnie Walker Blue Label donned traditional finery for Chinese New Year. Tussock Jumper Wines wore the latest creative technology for Valentine’s Day.

This is the first PKN Next Gen showcase. PKN presents three standout packaging concepts by students, and the thinking behind each.

The Package Design Book 3 examines trends, ideas and possibilities behind the Pentawards winners from 2013 and 2014.

PKN looks at how design companies, Black Squid and Brother, are promoting the two hot trends in bread with branding and packaging decisions.