Motor Brand Design has been named Agency of the Year for Asia/Australia/New Zealand at the 2025 Vertex Awards for its packaging prowess, marking its fourth consecutive win. Read more
The Collective has won five awards at the inaugural 2015 Drinks International Wine Design Awards, including Best of Show.
When a branding agency called Fizzbuzz announces its packaging work for a product called wRist-Drink in the first week of April, you have to wonder...
Spice brand, Rubyspice, began making its mark immediately. Parallax design owner, Matthew Remphrey, told PKN about the thinking that led to the branding, then its packaging, then its first accolade.
"I've read the latest trends report. Now what do I do?" Boxer & Co. strategic director, Taby Taylor-Ziane, explains how trends become packs that people want to pick up.
Saatchi & Saatchi Shanghai commissioned apron designs for Liu Yue Xian soy sauce bottles to give the brand distinct personalities with which women will identify.
Johnnie Walker Blue Label donned traditional finery for Chinese New Year. Tussock Jumper Wines wore the latest creative technology for Valentine’s Day.
This is the first PKN Next Gen showcase. PKN presents three standout packaging concepts by students, and the thinking behind each.
The Package Design Book 3 examines trends, ideas and possibilities behind the Pentawards winners from 2013 and 2014.
PKN looks at how design companies, Black Squid and Brother, are promoting the two hot trends in bread with branding and packaging decisions.
What Gwen Blake learned from watching her own children became the sense of joy that makes Rafferty's Garden pack designs stand out.
Creative inspiration can come from anywhere. There is nothing more inspirational than someone else's creative idea that has made you say, "wow".
In the current superfood packaging trend, packs show lively images of the food within. Isowhey got something strikingly different.
Unbridled design freedom: packaging designers will never have it, but it's inspiring to look at what might happen if they did.
Squad Ink rejects the packaging design trends to make a boutique coffee brand stand out in its busy, noisy market sector.
Packaging trend no. 2 for 2015: Hand lettering, hand drawn logos, images and labelling.
It's a boutique beer with the backing of a giant. PKN talked to brand manager, Grayson Cook, about the redesign on which it will ride its sector's surging popularity.