Dips rise to meet 'fun size' demand

Chris' Dips has launched a range of 'fun size' dip packs for kids, each with their own cartoon character persona.

Marketing manager Amanda Habben said snack-sized food packs were trending, with consumers wanting take-anywhere, portion-controlled options.

The packaging concept and design was completed in-house at Chris’ head office, and the product and packaging was manufactured at its plant in Thomastown, Victoria.

The cartonboard outer sleeve holds three 60g tubs, with a different flavour option in each.

“Each tub has a foil seal with key product callouts and character illustrations to make healthy snacking fun for children,” Habben said.

The range is gluten free and provides an option for the lunchbox or after-school snacks.