Nick Seston, head of Creative Production at UK bespoke packaging design agency Think Tank, shares key packaging trends for 2025, and how brands can navigate where to invest to stay ahead this year.

Hulsbosch has unveiled a refreshed packaging design for Kimberly-Clark's Kleenex range of products, highlighting the brand's iconic puppy and providing a modern visual identity.

Max's Cat Litter has a new packaging design focused on branding, photography, and information hierarchy. Developed by Tweak, it introduces a CopRice masthead and refines the Max's logotype.

Industry awards are a good barometer of the direction packaging innovation is taking, which in turn reflects broader industry and consumer trends informing design and material choices. The well-established Packaging Innovation Awards, sponsored by Dow, are no exception.

Henkel’s first DESIGNathon saw 20 students from across Europe create sustainable packaging concepts. The two-day event focused on ideas aligned with the EU’s Packaging and Packaging Waste Regulations.

Family-owned Clare Valley winery Taylors has introduced a new design for its Taylor Made wine range, each bottle has a geometric version of the iconic Taylors seahorse on the bottle’s neck. Labels printed by CCL labels.

Palmolive has expanded its Palmolive Naturals haircare range in the Philippines by introducing the Cool & Fresh variant, with new packaging designed by Sydney-based creative studio Tweak.

Entries are open for the 2025 Australasian Packaging Innovation & Design (PIDA) Awards, to recognise companies and individuals making a significant difference in their field in ANZ packaging.

Amber Bonney, founder of Edison Agency, is an impressive leader and a formidable force in her field. Lindy Hughson finds out what sets her, and the company, apart.

Pernod Ricard Winemakers has won the Packaging & Design Award at the 2024 Wine Industry Suppliers Association Impact Awards for its lightweight Riesling bottle, developed with Visy Glass.

The Federal Court has dismissed claims by KDE that Aussie coffee brand Vittoria was passing off its freeze-dried Vittoria branded coffee as KDE’s Moccona brand by packaging the product in a glass jar.

The Dolmio Bolognese sauce range has had a packaging redesign, executed by Elmwood and tailored for the Australian market by Marks, with visual engagement and shelf navigation part of the brief.

A cartridge refill system designed by Australian company Circular is a finalist in the Sustainable Packaging Awards, to be held during the Sustainable Packaging Summit in Amsterdam on 12 November.

Latino-founded seasonings and spices brand, Chef Merito, is re-releasing its classic breadings SKUs with a fresh look for its packaging, which is supplied by PPC Flex.

Aussie health brand Natpat has redesigned its packaging, moving away from its original flat, recycled bag, and introducing a new "treasure box" concept, which encourages reusability.

McCormick Foods Australia has partnered with creative agency BrandOpus to launch Aeroplane Sourz, a new range of jelly crystals that delivers a playful experience in the product and its packaging.