Design

Davidson Branding's brand refresh for 4Legs gourmet dog food is a success story that has won gold at the 2021 Melbourne DRIVENxDESIGN Awards.

At the AIP virtual conference last week, Pana Organic and Telstra outlined the processes of creating renewable, recyclable and recoverable packaging designs that are meeting the 2025 National Packaging Targets.

Nestle, Lovekins and Cutri Fruit have all leaned on their packaging to deliver brand messaging to their customers. At the 2021 AIP Australasian Packaging virtual mini conference, they all explain how.

Voltaren Osteo Gel 12 Hourly is now available with a new easy to open cap, a design solution that has been certified by Arthritis Australia and welcomed by the company's Accessible Design Division.

Pact Group has refreshed its brand strategy to reflect its global stature to lead the circular economy. The new identity, created by design agency Davidson, won gold at the 2020 Melbourne Driven X Design Awards.

Winesmiths has released a vibrant set of limited-edition 2-litre wine packs designed by Australian street artist Mulga, well known for his funky animal creations.

In a brand first, Cockburn’s Port has launched a fresh young range of mixable ports, with a new brand strategy and identity by drinks design specialist Denomination.

In celebration of the WA brand’s 30-year anniversary, MadFish Wines has unveiled a new label printed by MCC and designed by South West multi-disciplinary visual artist Kyle Hughes-Odgers.

Bickford’s approached the team at Boxer & Co. to design the branding strategy for its innovative new range of plant-based milks.

The process of ordering custom packaging will be simplified and made more efficient, thanks to Australian-owned packaging manufacturer Pakko’s introduction of its Interactive Design Platform (IDP).

Queensland-based Nerada Tea is celebrating 50 years of home grown Australian tea with a brand new look, designed by Sydney packaging design house Hulsbosch, and set to hit shelves this month.

Hulsbosch creative director Mikey Hart believes brands are helping stop the spread of germs, and looks at protection trends in personal care and household sectors.

Lindy Hughson takes a closer look at the latest developments from the company behind the innovative Woolpack suite of insulated solutions, Planet Protector Packaging.

The PIDA Marketing Design of the Year category considers the pack's functionality; aesthetic design and visual appearance; and interactive communication tools.

The Labelling & Decoration Design of the Year saw a highly competitive field of entries and is designed to recognise the addition of content to a pack which creates a unique or innovative appearance, function or communication.

International award-winning Australian independent branding and design agency Hulsbosch has taken home two Golds and the prestigious Publishers Choice Award at the Vertex Awards 2021.