Design

Specially introduced for the 2021 season, Heinz is helping fans make a mark with their footy snacks this season with the creation of limited-edition tomato ketchup bottles that celebrate all 18 AFL clubs.

Sydney Brewery has teamed up with Boldinc to refresh its pack design as it looks to step away from having a “Sydney-centric brand”, and create one for everyone in the country to enjoy.

Frucor Suntory is marking an important milestone in its 2030 sustainability ambitions with the removal of the colour from its 7Up plastic bottles – saying the move will make it easier for consumers to recognise that it’s recyclable.

A student-led packaging design for an energy ball company using leftover peanut husks has won a global award for sustainable innovative packaging.

Sydney-based Campos Coffee has introduced a fresh new look with the redesign of its product packaging, with the new Superior blend packaging emulates Campos Coffee’s green takeaway cup.

Hulsbosch has completed another design project for Coles to create the brand strategy, identity, and packaging design for its new dog food range.

Coles Kitchen packaging, designed by Hulsbosch, heroes the food to drive appetite appeal, with a suite of graphic elements to aid cuisine and product type navigation at point of purchase.

BrandOpus Australia has executed the brand strategy, visual identity and packaging design for the Abundance frozen-ready meals range.

Johnnie Walker is celebrating the Lunar New Year with two limited edition releases and special packaging designs, including its Year of the Ox Blue Label bottle for 2021.

Sydney-based studio Percept has worked with Dulux Group to create new packaging for the launch of its premium RotaCota brand of paint brushes.

Perrier has partnered with renowned Japanese artist Takashi Murakami to develop a limited edition series of label designs for its iconic mineral water.

Sunny Queen Farms has refreshed its packaging and logo for its free-range eggs range, working with creative agency Nous to reinforce its position as the "feel good egg".

Tasmania’s Lark Distillery has teamed up with Boldinc Brand Innovation to redesign its Forty Spotted Gin, now packed in a bespoke glass bottle and designed to stand upside down.

Birdstone Collective's Telstra Packaging Design System has won Gold for Best Use of Packaging at the 2020 Transform Awards, Australia and New Zealand.

Head of marketing at 99designs Shayne Tilley shares with PKN the top 10 packaging design trends to keep an eye out for in 2021, and highlights Australian businesses already tapping into such designs.

Pernod Ricard Winemakers has released its limited edition Jacob’s Creek Wonderland Sparkling wine, collaborating with CCL and Enoplastic for the new pack, which features illustrations by Melbourne-based Cassie Byrnes.