Design

Melbourne brand and packaging design agency Birdstone Collective has won gold in the 2021 Pentawards new Sustainable Design category for its design of Telstra’s sustainable packaging system.

Sydney creative studio Tweak has designed for Nicaway’s new mini lozenge packs, aiming to increase shelf presence and elevate the brand. The packs for the new on-the-go pocket tubes are printed by Labelmakers.

After the official rebranding of Uncle Ben’s last year, Mars Food Australia has released Ben’s Original rice products. The range features refreshed branding, packaging, and a social commitment to those in need.

Melbourne-based design consultancy, Elmwood shares its branding and pack design processes for Carman's, Dairy Australia and the Roll’d range.

Consider the senses when you think of packaging. Visual is, of course, foremost, but what about audible, fragrant and tactile appeal? Rohan Widdison, founder and MD at New Laboratories, tells us more.

Yalumba winery recently launched a new look for its Y Series collection wines, sporting eye-catching label designs created by South Australian artist Cindy Durant and printed by Multi-Color Premium Label Solutions.

Davidson Branding has created a brand identify for new Chobani’s ‘Daily Dollop’ Dog Yogurt, which includes fun, dog related puns on the foil lids, produced by Jet Technologies.

Design agency The Key Branding has created the first brand refresh for Aussie cult classic Poppin Microwave Popcorn since 1991, including a re-envisioned logo, typography and 'pop art' iconography.

Moving away from the norms and changing materials to become more circular and more sustainable has been what has driven Reflo, Cyclpac, MaCher and Coles to make bold steps in their packaging designs.

Davidson Branding's brand refresh for 4Legs gourmet dog food is a success story that has won gold at the 2021 Melbourne DRIVENxDESIGN Awards.

At the AIP virtual conference last week, Pana Organic and Telstra outlined the processes of creating renewable, recyclable and recoverable packaging designs that are meeting the 2025 National Packaging Targets.

Nestle, Lovekins and Cutri Fruit have all leaned on their packaging to deliver brand messaging to their customers. At the 2021 AIP Australasian Packaging virtual mini conference, they all explain how.

Voltaren Osteo Gel 12 Hourly is now available with a new easy to open cap, a design solution that has been certified by Arthritis Australia and welcomed by the company's Accessible Design Division.

Pact Group has refreshed its brand strategy to reflect its global stature to lead the circular economy. The new identity, created by design agency Davidson, won gold at the 2020 Melbourne Driven X Design Awards.

Winesmiths has released a vibrant set of limited-edition 2-litre wine packs designed by Australian street artist Mulga, well known for his funky animal creations.

In a brand first, Cockburn’s Port has launched a fresh young range of mixable ports, with a new brand strategy and identity by drinks design specialist Denomination.