Palmolive’s latest Sensorial Range of concentrated dishwashing liquids features packaging designed by Tweak to differentiate on shelf while retaining the established Palmolive Dish architecture.
The bottles use large-scale fruit photography paired with vignettes intended to highlight variant ingredients and link product benefit with imagery. Bold descriptors are positioned within the key visual and continue into the Palmolive brandmark area for cohesion.
The design is intended to appeal to what the company describes as a hedonist consumer.
The range uses preforms made and blown in Australia, with resin processed locally from a mix of Australian and imported flake. FujiSeal labels for the range were produced in Vietnam.
According to the company, the Sensorial Range delivers the same cleaning performance as Palmolive Ultra and is infused with fragrances described as “mood boosting”.
