Procter and Gamble has teamed up with TerraCycle for a national recycling program for dish care products and air fresheners.
The Dish and Air Care Recycling Program will enable consumers to ship all brands of dish care products and air fresheners to TerraCycle free of charge, where they will be recycled into raw materials for manufacture.
According to Vivek Gupta, vice president and managing director of Fairy and Ambi-Pur manufacturer Procter and Gamble, the program is designed to encourage responsible consumption of its brands. “Fairy is the fastest growing dish care brand in Australia. We are proud to introduce a solution to make these brands 100% recyclable.
“We expect to see strong support from our retail partners to drive awareness of this program with shoppers. The good news is, while P&G is investing in the program, this solution is open to all brands of products within these categories,” he said.
The program will accept dishwashing liquid bottles and caps, flexible packaging for tablets, air freshener cans and spray bottles, plug-in air-fresheners and refills, and clip-on car fresheners and refills as well as outer packaging.
Tom Szaky, founder and CEO of TerraCycle, says there are plenty of waste recycling opportunities in the program.
“The Dish and Air Care Recycling Program builds on an incredible partnership between TerraCycle and Procter and Gamble that continues to make ‘non-recyclable’ consumer products recyclable, including dish care products and air fresheners in Australia and used nappies in Holland, and additional programs in North America, UK and Asia,” he said.
“The achievements between TerraCycle and Procter and Gamble don’t end here. I’m excited to see how this seven-year partnership will continue to set the bar for consumer product recycling in Australia.”
Consumers can register for the program at www.terracycle.com.au/dish-and-air-care.