Earthwise Group is moving to increase the recycled plastic content in bottles across its entire environmental cleaning range, as part of a push to reduce the use of virgin plastic.

Manufactured in New Zealand, Earthwise’s new one-litre laundry liquid bottles, as well as its 750ml and 400ml dishwashing liquid bottles, will be made of 75 per cent recycled plastic from juice, milk and water bottles. Earthwise has committed to making 100 per cent of its packaging recyclable, reusable or compostable by 2025 or earlier, in line with the New Zealand Plastic Packaging Declaration.

“Making the pledge was easy for us because our bottles are already recyclable, but given New Zealand’s current plastic packaging problem we know an effective solution must include more than just recycling,” said Jamie Peters, owner and director of Earthwise.

“We’re also working on launching 100 per cent recycled bottles across our personal care brands, Earthwise, Nourish and Glow Lab, in the coming months.”

Earthwise is also looking beyond NZ’s shores by signing up to the New Plastics Economy Global Commitment, joining 250 organisations which produce around 20 per cent of the world’s plastic packaging.

“We know that we can’t tackle the plastics issue alone and are thrilled to be part of the groundswell of change,” said Peters.

The new bottles are already appearing on supermarket shelves.

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