The electronic smart packaging market will grow rapidly to $1.45 billion within 10 years, according to new projections.
Researcher IDTechEx said an ageing population and changing lifestyles would mean greater demand for packages that “talk back”.
It is expected the electronic packaging market will remain primarily in consumer packaged goods.
Other factors driving the growth, according to IDTechEx, are wealthier consumers who demand more from their packaging; tougher legislation; and concern about crime and the new terrorism.
However, the packaging industry may face difficulty in developing sustainable smart packaging products.
In addition, the industry lacks experience in providing total smart packaging solutions.
Some suppliers have started to use the expertise of a 'smart packaging integrator' to move past industry constraints and hurdles.
Nypro, for example, has managed to combine smart packaging solutions with active design and development collaboration, end-to-end, vertically integrated volume production capabilities, and global supply chain operations.
"Our custom packaging platforms offer dynamic and immersive experiences that enable interaction between brand, consumers and retailers," says the company.
Other smart packaging specialists include Leo Luxe Packaging and Belgium-based Martens Brouwerij.
Interactive packaging can enhance the consumer experience as well as provide useful insights into customer behaviour.
