Orora's plans to expand its North American point of purchase (POP) business have materialised with the launch of Orora Visual today.
The company announced last month it had signed definitive agreements to acquire Chicago-based The Garvey Group and Los Angeles-based Graphic Tech businesses for US$54 million (approx. AU$71 million), bringing the number of acquisitions it's made in the POP market since March 2016 to four.
In January this year, Orora completed the acquisition of The Register Print Group.
At the time, MD and CEO Nigel Garrard said the acquisitions would help Orora grow its North American POP business, "providing a national manufacturing and fulfilment footprint able to serve corporate customers across multiple locations”.
Orora Visual, a subsidiary of Orora Limited, unites four market leading Point of Purchase and visual communications businesses under one brand.
The newly branded business will operate an end-to-end, integrated service model to deliver customised solutions covering campaign design, consumer engagement, production of print, digital and mobile solutions, logistics and data analytics/ stores profiling.
With a national footprint of production and fulfillment hubs, the company says Orora Visual will service customers with multiple locations to reduce shipping time and improve speed to market.
Orora said the POP and visual communication market in North America was evolving, with customers seeking increasingly complex and innovative solutions to promote their products, connect with consumers, and increase brand awareness.
The new business will be led by Larry C. King, former owner of IntegraColor and Orora’s first POP acquisition in North America.
