Jamie Oliver range makes its Marque

Marque Brand Consultants has scooped two gold and two silver Vertex Awards for its Retail Own Brand (ROB) packaging design work for Woolworths.

The Australia-based firm won a gold award for Woolworths' own-brand range of Jamie Oliver meal packs and its new electronics brand The Hub. The two silvers were for Woolworths' home décor category Inspire, and a quirky entry-level brand within the Essentials range.

Packaging and in-store communications have driven the freshness and convenience of the ‘Created by Jamie’ range, which features strong hero photography with fresh colour palettes, Jamie’s playful wording, and hand-drawn illustrations to drive messages around sustainability and provenance.

With The Hub, Marque was briefed to create a new brand for Woolworths to strengthen its quality perception in electrical goods. The use of vibrant colours with simple typography creates a tech-savvy and confident look and feel.

These awards follow Marque's Pentaward for global packaging design, received in Japan last year for the Food - Cross category ranges (Private Labels).

Executive director Simon MacDonald said receiving multiple awards from its global peers was a great honour for the team at its North Sydney office.

“It also recognises Woolworths' quests for innovation across its entire own-brand range,” he said.

“We are in good company as a world leader in this important area of retailing.”

Managing director of parent company SGK Australia, Adam Ransom*, said Marque, along with its other key divisions in Australia, Anthem and Schawk, was providing leading brands “an award-winning combination of creativity and deployment”.

“We are delighted at the international recognition that comes with these prestigious awards,” he said.

The Vertex awards, which are devoted to Private Brand package design, recognise creativity, marketability, and innovation, with entries received from 21 countries. They have seen growth in the new brand, brand redesign and packaged goods categories as well as in licensed or co-brand, beverages, alcoholic, pet products, home décor, entertainment and health care categories.

* Adam Ransom will be speaking at the PKN + Food & Drink Business LIVE Disruptive Innovation Industry Forum.