Brand owners and marketing managers keen to know how AR can drive consumer engagement with their packaging, and how to gather analytics and insights from physical packaging, can find out more at the Print21+PKN LIVE forum on 12 August in Sydney.

A highlight of the New Frontiers in Packaging Print 2019 LIVE forum will be an interactive presentation on the power of augmented reality to bring packaging and brands to life. Delegates will be able to engage with the concept using their own smartphones.

Using a well-known Aussie food brand as a case study, Bill Atta, chief product officer at DreemAR, will show the audience how integrating AR can transform branded packaging into a channel for delivering interactive and engaging consumer experiences.

Atta will also take this one step further, demonstrating how app-based AR activations can benefit brands by tracking and measuring results; boosting ROI; providing digital and physical integration; and delivering richer, broader more valuable content.

PKN has collaborated with DreemAR on two exciting AR projects before, and I have little doubt that he'll present ideas that will engage and surprise the audience,” Print21 and PKN publisher Lindy Hughson says. “This presentation is a must-see for brand owners, marketing managers and product developers.

“Bill will show them how to cut through a digitally noisy world and increase dwell-time with consumer packaging; how to gather analytics and insights from packaging; and how to enhance and simplify user engagement and provide measurable ROI on print.”

Find out more information on speakers in the line-up at Print21 + PKN LIVE here, and book early bird tickets here.

Early Bird rates expire midnight 28 June.

Food & Drink Business

Universal Robina Corp, which owns Snack Brands Australia, and German-based snack food maker, Intersnack Group have announced a strategic partnership. URC will sell 40 per cent of its business in Australia and New Zealand to Intersnack.

A distribution deal between Made Group and Coca-Cola Amatil will see its beverage brands Rokeby Farms and Impressed expand into 50,000 restaurants, cafes and convenience stores around the country.

The World Health Organisation's European division has criticised the region's baby food market as it found a large proportion of products are high in sugar and incorrectly marketed for children under the age of six months. WHO has developed a draft Nutrient Profile Model as a result to combat misleading marketed products.