Pic’s Peanut Butter has released its popular Crunchy flavour in a 1kg tub exclusively to Coles. The new size gives consumers a bulk buy option, with the jars made from durable, lightweight and recyclable PET plastic and a PP lid.
The tubs were created by New Zealand-based packaging solutions company Pharmapac, and the labels printed in Wellington by Label & Litho.
This follows Pic’s launch of its Peanut Butter Slugs, which came in the form of a foil laminate sachet featuring an easy-open spout at the top that can prevent leakage.
Pic’s Peanut Butter 1kg Crunchy is made only from 100 per cent roasted hi-oleic Australian peanuts; is full of protein, good fats, and fibre; and is gluten, dairy and sugar free.
“Joining the already popular Smooth and Crunchy 380g jars and newly introduced Slugs on shelves, we hope Picsters and all peanut butter lovers are going to go nuts for the 1kg version of their favourite Crunchy,” said Nikki Neate, Pic’s Peanut Butter global marketing manager.
“At Pic’s, we’re over the moon to see the whole of our peanut butter family now being stocked at Coles, providing a purchasing option for every peanut butter lover, from the smallest pocket to the most souped-up pantry.”
The 1kg tub is now available in Coles stores nationwide for RRP $15.00.
