• Company Founder Pic Picot at Naturally Good Food Expo in Sydney.
    Company Founder Pic Picot at Naturally Good Food Expo in Sydney.

Tapping the on-the-go snacking trend, New Zealand company Pic’s Peanut Butter has launched a range of single-serve ‘shots’ called Peanut Butter Slugs which come in the form of easy-use sachets.

The 30g slugs  –  a first on Aussie shelves – are packaged in a foil laminate sachet featuring an easy-open spout at the top that also prevents leakage.

The sachets also come in a dispenser pack with an easy-open box.

Each 30g sachet contains smooth, natural peanut butter using freshly roasted hioleic peanuts, a pinch of salt, and nothing else, according to the company.

The on-the-go snack includes fats, protein, and fibre in convenient and easy-use packaging.

The pack design was created by Simon Owen from Envisage Design in Nelson, New Zealand, and the dispenser box was designed by Pak World in Christchurch, New Zealand. 

The Pic’s Peanut Butter Slug has an RRP of $1.00 and is currently sold online only, and the company is now accepting expressions of interest from retailers.

There is also a range of Pic’s Peanut Butter in 380g jars of Smooth and Crunchy, which are currently available in Coles, Woolworths and independent grocers.


Food & Drink Business

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