What Gwen Blake learned from watching her own children became the sense of joy that makes Rafferty's Garden pack designs stand out.

Creative inspiration can come from anywhere. There is nothing more inspirational than someone else's creative idea that has made you say, "wow".

In the current superfood packaging trend, packs show lively images of the food within. Isowhey got something strikingly different.

Unbridled design freedom: packaging designers will never have it, but it's inspiring to look at what might happen if they did.

Squad Ink rejects the packaging design trends to make a boutique coffee brand stand out in its busy, noisy market sector.

Packaging trend no. 2 for 2015: Hand lettering, hand drawn logos, images and labelling.

It's a boutique beer with the backing of a giant. PKN talked to brand manager, Grayson Cook, about the redesign on which it will ride its sector's surging popularity.

The Christmas cacaphony has begun: so many products in so many displays in so many stores are shouting, "pick me". Which five did PKN notice?

How do the brand's owners know design-it-yourself muesli brand, Yousli's, packaging tubes can handle the online delivery process? They jumped on them.

According to Jody Tucker, agency principal at Tucker Creative, design and its production involve both attention to detail and technical expertise.

Tweak gives a luxury toilet paper brand a chance at life in a budget-minded Australia.

ButterflyCanyon's labels get chic Chandon drinkers into right mood for the Christmas party season.

The winner of Cormack Packaging's annual Innovation Awards was a nifty new pack for snail bait.

A future gen sunscreen product, sunSmudg, was given the futuristic packaging needed to launch it.

Its limited edition Carlsberg Nordic range is designed around the landscape and architecture of its homeland.

Melbourne's East 9th Brewing builds its brands on untrue stories. Its label designs come from even stranger places.