• Source: The Edison Agency
    Source: The Edison Agency

Melbourne-based studio The Edison Agency has taken out eight awards at the Driven x Design 2020 Melbourne Design Awards, including gold for its pack design of hard seltzer brand Tidal.

The 11th annual awards series celebrates design across a number of categories in regions and cities around the world, including product and packaging design.

Source: Chris McConville
Tidal takes Gold. Source: Chris McConville

The Edison Agency was awarded gold for its Tidal packaging design for St Andrews Beach Brewery, which was inspired by the “beautiful coastal environment and endless sunny days of the Australian summer,” Brian Rodrigo Llagas, design direct and The Edison Agency, told PKN.

The studio also won gold for personal care brand Premax, as well as six silver awards for companies including Arnott’s, Brown Family Wine Group and Brown Brothers Milawa Vineyard.

“Amazing outcomes for our clients and collaborators who allow us to do great work and testament to the skills of our agency team,” said The Edison Agency founder Amber Bonney.

“A big thanks to our clients, agency team and creative contributors for enabling award winning and effective design.”

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