• Source: The Edison Agency
    Source: The Edison Agency
Close×

Melbourne-based studio The Edison Agency has taken out eight awards at the Driven x Design 2020 Melbourne Design Awards, including gold for its pack design of hard seltzer brand Tidal.

The 11th annual awards series celebrates design across a number of categories in regions and cities around the world, including product and packaging design.

Source: Chris McConville
Tidal takes Gold. Source: Chris McConville

The Edison Agency was awarded gold for its Tidal packaging design for St Andrews Beach Brewery, which was inspired by the “beautiful coastal environment and endless sunny days of the Australian summer,” Brian Rodrigo Llagas, design direct and The Edison Agency, told PKN.

The studio also won gold for personal care brand Premax, as well as six silver awards for companies including Arnott’s, Brown Family Wine Group and Brown Brothers Milawa Vineyard.

“Amazing outcomes for our clients and collaborators who allow us to do great work and testament to the skills of our agency team,” said The Edison Agency founder Amber Bonney.

“A big thanks to our clients, agency team and creative contributors for enabling award winning and effective design.”

Food & Drink Business

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.

Australian spirits producers had an outstanding showing at the 2025 International Wine and Spirits Competition (IWSC) in London, with top scoring producers including 30 Knots Spirits, Australian Distilling Co., Ester Distilling, Mt. Uncle Distillery, Nine Circles Distillery, and Turner Stillhouse.

The recent innovation forum hosted by the Australian Marketing Institute and research company, T Garage, examined the reality for the rapidly evolving landscape of consumer goods that innovation is now table stakes. Experts from three of Australia's Top 100 food and drink companies shared their experiences and confirmed innovation is not just a corporate strategy, but a mindset permeating personal and professional life.