Two of Denomination’s packaging designs for two Australian wines have been recognised at the 49th annual Mobius Awards, nominated for Best in Show in the packaging design category.
Founded in 1971 and based in Chicago, Illinois, the Mobius Awards are an international competition showcasing the best in design, creativity and advertising. In addition to packaging design, categories include advertising, brand identity, outdoor/out of home, commercials, and the newly introduced cannabis advertising and packaging design awards.
Denomination’s designs for South Australia’s Taylors Wines The Legacy 2014 and Western Australia’s Larry Cherubino Wines Uovo both received Best in Show nominations; however, it was the Shangri-La Constellation Collection 2019 design by Singapore-based studio Design Bridge Asia that took out the winning spot in the category.
Third generation winemaker and managing director at Taylors Wines, Mitchell Taylor, said he was honoured to have The Legacy recognised at the Mobius Awards.
“The Legacy symbolises 50 years since my grandfather and father established our family winery in the Clare Valley,” said Taylor.
“I commend the team at Denomination Design who have captured this significant milestone for us in such an innovative and considerate way, which has now been recognised as world class by leaders in the industry.”
Denomination CEO Rowena Curlewis said the team was delighted that not one, but two designs from Australian producers were awarded with such high accolades at a renowned awards program such as Mobius.
“Perhaps it’s because we’re a ‘new world’ country without the restraints of centuries of wine tradition. Perhaps because pushing boundaries is an intrinsic part of our Australian nature,” said Curlewis.
“Whatever it is, we are making a big impact for our clients in the wine world at large through innovation and creative thinking.”
To view alll the winners at the Mobius Awards, click here.