PKN Women in Packaging Breakfast Forum

 

PKN Packaging News and Food & Drink Business will be hosting our third Women in Packaging Breakfast Forum, in partnership with AIP, during the Australasian Packaging Conference 2020, at Crown Promenade in Melbourne.

Inspirational speaker and behavioural economics expert Sonia Friedrich will headline the Women in Packaging breakfast forum on 2 April in Melbourne.
Inspirational speaker and behavioural economics expert Sonia Friedrich will headline the Women in Packaging breakfast forum on 2 April in Melbourne.

KEYNOTE: Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.

Sonia is renowned for her clarity and has created models that apply Nobel Prize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.

Sonia believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.

PANEL SESSION: Passion & Purpose in Packaging
Our panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people.

Panellists will include co-founder of start-up The Better Packaging Company, Kate Bezar; award-winning global philanthropist and co-founder of tna, Nadia Taylor (OA) and Brisbane-based plastics researcher and PhD Candidate at the University of Queensland, Nicole Garofano (MAIP).

Nicole

TIME: 7.00am registration & coffee for a 7.30am (sharp) start. Event ends at 8.45am

DATE: 2 April

VENUE: Crown Promenade, Melbourne.

Everyone is welcome. The event is free of charge for AIP Australasian Packaging Conference delegates.

Register for the 2020 Women in Packaging Breakfast forum here: http://aipack.com.au/event-registration/?ee=252

 Women in Packaging 2020 is supported by:

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