PKN + Food & Drink Business Women in Packaging Virtual Forum

 

PKN Packaging News and Food & Drink Business will be hosting our third Women in Packaging Forum, in partnership with AIP, during the Australasian Packaging Conference 2020, set to take place as a virtual event running across four consecutive morning sessions from 27-30 October.

Headline sponsor for the event is tna solutions.tna logo

Inspirational speaker and behavioural economics expert Sonia Friedrich will headline the Women in Packaging breakfast forum on 2 April in Melbourne.

Inspirational speaker and behavioural economics expert Sonia Friedrich will headline the Women in Packaging breakfast forum on 28 October in a live virtual event during the AIP conference.

KEYNOTE: Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.

Sonia is renowned for her clarity and has created models that apply Nobel Prize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.

Sonia believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.

Her address will consider the impact of Covid-19 on buying behaviour, looking at the cycle of panic, fear, isolation, and uncertainty the seems to be continuing to loop at the moment and foreseeable future; consider and how and why people spend money; and at how brands can win in these times.

PANEL SESSION: Passion & Purpose in Packaging
Our panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people.

Panellists will include co-founder and director of The Better Packaging Co, Kate Bezar; founder and CEO of Planet Protector, Joanne Howarth, co-founder and director of tna, Nadia Taylor; and Brisbane-based plastics researcher and PhD Candidate at the University of Queensland, Nicole Garofano (MAIP).

TIME: 9am - 11am

DATE: 28 October

VENUE: Virtual

Everyone is welcome. The event is free of charge for AIP Australasian Packaging Conference delegates.

Register for the 2020 Women in Packaging Forum here: http://aipack.com.au/event-registration/?ee=252

 Women in Packaging 2020 is supported by:

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