PKN+Food & Drink Business LIVE

The Food & Drink Business + PKN LIVE breakfast forum returns on 11 October in Melbourne, which will explore what it takes to be a truly brave brand.

At this year's event, we'll be bringing together professionals from the food and beverage and packaging industry to learn more about what it takes to be a truly brave brand. We'll explore several emerging opportunities that enable brands to more deeply connect with their tribe in both the digital and real- world realms, with a unique 'surprise and delight' reveal planned for the day.

Speakers, panellists and delegates will include Teresa Cutter (The Healthy Chef), Natalie Moubarak (+Hemp) and Nicole Ohm (Brownes Dairy) and Michael McNulty, country manager Australia/New Zealand for Blue Diamond Growers, owner of Almond Breeze and Cameron Prowse (Alternative Meat Co).

Our keynote speaker is Nikki Moeschinger, managing director of Brand Opus. Her presentation will provide a framework to create brands capable of affecting consumer behaviour, as well as explore how the pressure to deliver short-term results is leading to damaging, unsustainable, price-driven promotional activity that’s eroding the only defence we have against the rise of private label in the Australian retail landscape.

Also speaking on the day is Matthew Hurle, co-founder and CRO of brand activation start-up Brandcrush. Hurle will give insight into what's driving the brand activation phenomenon and demonstrate how Brandcrush works with brands and activation partners/hosts to facilitate product sampling and experiential marketing with a difference.

Attendees will also hear from Chris Gray, managing director of The Daylight Agency, who will reveal the key factors that make a brand brave in the eyes of consumers while shining a spotlight on specific brands that have done just this.

The event, which includes a full sit-down breakfast, will take place at the Arts Centre, Melbourne CBD, from 7.30am - 11.00am on 11 October.

Tickets are available from www.foodanddrinkbusiness.com.au/live.