PKN talks... collecting today, creating tomorrow – unpacking the story behind Close the Loop's new brand identity, with Joe Foster and Jessica O'Donnell.
In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News talks to Joe Foster, Chief Executive Officer, and Jess O'Donnell, Marketing Manager, at Close the Loop, about what lies behind the group’s new brand identity
We kick off the discussion by getting detailed insights into ASX-listed Close the Loop's cohesive rebranding process, as well as its continued global expansion. We go on to review the company’s progress towards achieving a true circular economy, how it stands out in a market where competitors use ‘close the loop’ messaging in their branding, and how the new brandmark has ensured a unified identity to enhance relationships with stakeholders as the group moves forward as one entity under one brand.
The discussion also explores the meaning behind the new mobius loop logo and the ‘collecting today, creating tomorrow’ tagline that together reflect Close the Loop’s current services, accessibility to new clients, and future expansions.
We take a brief diversion to congratulate Jessica on her recent win in the Communications Excellence category at PKN’s Women in Packaging Awards.
We wrap up by getting a sneak peak into Close the Loop's future plans and key goals, with a focus on overcoming challenges presented by soft plastics.
Links:
Sponsor - Trimatt
www.trimatt.com - 03 8761 6171; e: info@trimatt.com
Close the Loop:
www.closetheloop.com
Close the Loop unveils new brand identity:
www.packagingnews.com.au/latest/close-the-loop-unveils-new-brand-identity
Women in Packaging Awards Winners Announced (including Jessica’s award):
www.packagingnews.com.au/women-in-packaging1/women-in-packaging-awards-winners-announced
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MC: Grant McHerron
Host: Lindy Hughson
Producer: Steve Visscher
Editor: Chris Visscher
PKN Packaging News - © 2024
