Wellgrove and Stone & Grove, subsidiary brands of Boundary Bend, have released a new range of supplements and teas, packaged in cardboard canisters and including a QR code-based ‘trace your leaf’ solution for consumers.

As a newly launched Australian-owned supplement brand, Wellgrove has acknowledged consumers' increased interest in the origin and journey of their purchased products and has featured a QR code on its packaging to trace the path of Wellgrove products from a consumer's home back to the grove.

Wellgrove's variety of olive leaf extract products are created from olive leaves, which are sustainably sourced from Cobram Estate’s olive groves. The olive leaves used to make the new products, Wellgrove Immune Support Olive Leaf Extract liquid and Wellgrove Immune Support Olive Leaf Extract vegetarian capsules, are farmed in a way that prioritises sustainability.

Its packaging design features an olive branch to clearly illustrate the product’s core ingredient – olive leaves – and includes a call-out of the key benefit that the product supports, such as “Immune Support”.

In addition, Stone & Grove has also released a range of six olive-leaf-based teas, which are sustainably packaged in recyclable, cardboard canisters.

The canisters feature text printed directly on to the packaging, as opposed to an extra sleeve or sticker. The tea within the canisters is also sustainably packaged as the soilon tea bags, made from polylactic acid (PLA), are biodegradable.

Food & Drink Business

Universal Robina Corp, which owns Snack Brands Australia, and German-based snack food maker, Intersnack Group have announced a strategic partnership. URC will sell 40 per cent of its business in Australia and New Zealand to Intersnack.

A distribution deal between Made Group and Coca-Cola Amatil will see its beverage brands Rokeby Farms and Impressed expand into 50,000 restaurants, cafes and convenience stores around the country.

The World Health Organisation's European division has criticised the region's baby food market as it found a large proportion of products are high in sugar and incorrectly marketed for children under the age of six months. WHO has developed a draft Nutrient Profile Model as a result to combat misleading marketed products.