The 2025 TCS Sydney Marathon, making its debut as a world major marathon for the first time on 31 August, also sported a packaging first by ensuring the 35,000 participants received gear bags made from Pollastic, a sustainable packaging film solution developed by Better Packaging Co.
For the first time at the event, the traditional gear bags were swapped for bags made from recycled ocean-bound plastic, collected in Malaysia and Indonesia before it could enter marine environments. Branded POLLAST!C, the clear, high-performance film is designed to meet demanding requirements for large-scale events, while also delivering strong environmental credentials.
The marathon organisers required bags that were not only durable and reusable but also functional for security and convenience. The Pollastic bags met the requirements: transparent for quick checks, featured a window to display each entrant’s bib number, and included handles or drawstrings for easy carrying. Their eco-profile was supported by lifecycle assessments and sustainability certifications, according to Better Packaging Co.
Given Australia’s limited infrastructure for recycling soft plastics, organisers and Better Packaging Co. implemented a closed-loop collection scheme. Participants were encouraged to either reuse their bags or return them at dedicated collection points across the marathon site for guaranteed recycling. This system ensured no bags ended up in landfill.
Better Packaging Co. said the introduction of the Pollastic bag at the Sydney Marathon represents a "significant step forward for sustainable sporting events in Australia".
By turning plastic waste into durable, reusable packaging, the initiative demonstrated how large-scale events can cut their carbon footprint while raising the bar on environmental responsibility.
