Consumers want to support companies that operate in a way that aligns with their own sustainability beliefs, and they want to be reassured that they are making the right choices. APP Group has designed Foopak with this in mind.
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Sustainability has been and continues to be a key global focus in recent years, especially in Australia where consumers are increasingly adopting sustainable practices in their daily lives. A report by the Monash Business School’s Australian Consumer and Retail Studies Unit (ACRS) found that 96 per cent of Australian consumers engage in sustainable practices, and nearly half of them are willing to pay a premium for eco-friendly products. Specifically, 40 per cent of them are willing to pay more for products packaged in recyclable materials.
In a world where businesses are racing to cater to consumer demands for sustainability, it is important that they are able to reassure these customers of their green claims. According to the Consumer Policy Research Centre (CPRC), 69 per cent of consumers are likely to trust a green claim on a product if it has a trustmark on it, and half of them are worried about the truthfulness of the green claims they see. Hence, simply claiming a product is sustainable is not enough, and it is crucial to back up these claims.
APP Group recognises the importance of providing consumers with sustainable products that are created with the environment in mind. That is why APP remains committed to producing eco-friendly products by sourcing from sustainably managed forests, and ensuring that it operates with a deforestation-free supply chain.
One sustainable product that APP designed is Foopak, a plastic-free paperboard which has a variety of end uses. Foopak, which has a full suite of packaging options under its line, Foopak Bio Natura, provides businesses with certified sustainable packaging options.
Foopak is certified by various entities, such as ISEGA, FDA, SVLK, PEFC, and many more. The SVLK and PEFC certificates in particular ensure that APP’s Foopak products are produced with wood products and raw materials sourced from sustainably managed forests.
When consumers see trustmarks like SVLK or PEFC on Foopak’s products, they can be assured that these have been certified by reputable third parties. PEFC, for instance, encourages the entire forest supply chain to promote good practices in the forest and to ensure that forest-based products are produced with respect to the highest ecological, social, and ethical standards. By receiving the PEFC mark, APP reaffirms its commitment to responsible supply chain practices, giving consumers confidence in choosing Foopak for sustainable packaging.
Not only is Foopak Bio Natura safe for the health of those who use it, as it is PFAS-free and qualified for direct food contact, but it is also safe for the health of our planet, as it is recyclable, compostable, and biodegradable.
By using products such as Foopak Bio Natura, businesses can give their consumers peace of mind by providing products in certified sustainable packaging. Foopak Bio Natura exceeds strict environmental standards and can support businesses in aligning with growing consumer demands for eco-friendly alternatives.
With certifications that verify its renewability, Foopak Bio Natura ensures that companies can confidently showcase their commitment to sustainability, and build trust with the very customers who are becoming increasingly conscious of their environmental footprint.
This advertorial was first published in the November-December 2024 print issue of PKN Packaging News, page 26.
