Norwegian Cruise Line (NCL) is partnering with Just Water to eliminate plastic water bottles across its entire fleet by next year.
The world’s third-largest cruise company will eliminate more than six million plastic bottles every year by switching to Just Water, which is packaged in Tetra Pak plant-based cartons made from 82 per cent renewable materials. The rollout will begin with the newest NCL ship, Norwegian Encore, which will offer its first services from November 24.
NCL last year eliminated single-use plastic straws from its fleet of 16 ships and its private destinations. According to Andy Stuart, president and chief executive officer of Norwegian Cruise Line, it is vital for NCL to preserve the oceans and its destinations as part of its Sail & Sustain environmental initiatives.
“This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources.
“While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future,” he said.
Ira Laufer, CEO of Just Goods, praised NCL for taking a leading role in efforts to lighten the load on the planet.
“We created Just to do just that – to be a better option in a category that has created a lot of the damage and continues to do so. The Just team couldn’t be happier to now share this goal with our partner, Norwegian Cruise Line.
“We’re deeply appreciative of Norwegian’s commitment that’s so similar to ours – the Company is pushing the boundaries of what’s always been done because it knows we all need to do better. We’re thrilled to be taking steps in the right direction alongside NCL,” he said.
Just Water launched in Australia in March this year after enjoying success in the overseas market since its founding in 2015 by American rapper and activist Jaden Smith and his family.