All single-serve Mount Franklin Still Water bottles of 600ml or less are now made from one hundred per cent recycled plastic.
Coca-Cola Amatil’s 350ml, 400ml, 500ml and 600ml bottles of Mount Franklin Still have been converted to entirely recycled plastic (rPET), but 600ml Still Flavours and Mount Franklin Lightly Sparkling water have yet to make the change.
According to Gaelle Boutillier, director of strategy and marketing at CCA, the company aims to move more of its portfolio to one hundred per cent recycled plastic, which she says has one of the smallest carbon footprints among all packaging types.
“Like every good Australian, Mount Franklin is very aware that plastic is an issue for the environment and one that the brand has a responsibility to tackle.
“Mount Franklin bottles are also one hundred per cent recyclable. We’re calling on Aussies to keep recycling bottles and cans, so they can be reused again and again,” she said.
CCA’s goal is to achieve packaging neutrality – recovering the equivalent of one bottle or can for every one sold – by 2030, she adds.
According to a CCA spokesperson, the rPET used is imported, as CCA could not source the needed quantity locally for a comparable rate to that from overseas suppliers.