Australia’s leak-proof underwear brand, Modibodi is partnering with Canopy and its ‘Pack4Good’ campaign, it says, to “ensure all its packaging protects the planet”.
The partnership will see a commitment from Modibodi to “keep trees and forests standing and out of its packaging supply chain”. While Modibodi strives to reduce its environmental footprint across the board, including in its use of FSC recyclable paper packaging, it has taken this even further.
The fash-tech brand is examining all its supply chain packaging to ensure paper-based packaging used doesn’t come from vital ancient and endangered forests and where possible it will move towards next generation materials, derived from waste instead.
The Pack4Good campaign, run by Canopy, is an initiative that asks industry leaders to think outside the box when it comes to their packaging needs. Canopy notes there are technologies that exist right now that offer alternatives to paper. These solutions include utilising alternative fibres, including agricultural waste, to make strong and versatile packaging while taking the pressure off the forests, lowering carbon emissions, and enabling a circular economy.
Modibodi says it has always been committed to helping the planet — its brand ethos is built on sustainable solutions, offering people an eco-friendly and long-lasting alternative to manage periods and leaks.
Recently the brand launched the first biodegradable period- and pee-proof underwear, which Modibodi says is scientifically proven to have 97 per cent of its components break down into non-toxic substances at the end of their usable life, with most of the underwear materials decomposing within six months when buried in active soil.
“Modibodi strives to create a lighter footprint on the planet every day with our reusable period and incontinence products. Packaging is another opportunity to protect the planet by keeping ancient and endangered forests standing and out of the packaging supply chain. We are very proud to work with Canopy’s Pack4Good campaign to source Next Generation alternatives,” says Kristy Chong, Modibodi founder and CEO.
“The companies joining Pack4Good are demonstrating the type of out-of-the box leadership we need to see across the board — innovative thinking to transform unsustainable paper packaging supply chains, scale-up solutions, and save forests,” said Tamara Stark, Canopy Campaigns’ director.
“I’m excited to see progressive business leaders taking action to move these ground-breaking solutions from the margins to the mainstream.”
