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Label materials company UPM Raflatac has joined Ellen MacArthur's Circular Economy 100 program in an effort to provide more circular labelling solutions.

The Circular Economy 100 (CE 100) is a pre-competitive innovation program which gives organisations new opportunities to realise their circular economy ambitions faster.

Members can learn, build capacity, network, and collaborate with key organisations around the circular economy.

UPM Raflatac director of sustainability, Robert Taylor, says the company's goal is to create truly circular labeling solutions that will bypass the conventional plastics challenges faced today.

"We strongly believe that networking and collaborating with like-minded organisations around the circular economy will help us innovate solutions that were previously thought unviable, as well as make our sustainability goals a reality."

UPM Raflatac has already been ecodesigning label products and offering recycling solutions for label waste through its innovative recycling concept RafCycle. By creating thinner and lighter recyclable and bio-based products, it has shown its customers and brand owners how design and material choices affect product recyclability.

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