Close×

Krones’ ShoulderFlex bottle has won a German Packaging Prize in the sustainability category, with the product’s extremely low weight – at just 5.9 grams –  the deciding factor for this year’s jury.

The jury gave the accolade to the ShoulderFlex bottle, which weighs a mere 5.9g.
The jury gave the accolade to the ShoulderFlex bottle, which weighs a mere 5.9g.

ShoulderFlex is said to make a crucial contribution towards reducing the carbon footprint of water bottlers by yielding material savings of up to 50 per cent, compared to conventional 0.5L water bottles on the market. 

“One of the key messages in Krones’ vision is the responsible use of packaging materials. And that includes developing sustainable packaging solutions that are not only resource-economical, but also practicable,” said Martin Loistl and Jochen Forsthovel, both members of the development team.

“Despite the smaller amounts of PET needed to produce them, these containers are in no way inferior to conventional bottles currently on the market, as far as stability and convenience are concerned.” 

Krones’ bottle design can be used to make containers that are sustainable and weigh very little, but its advantages are also apparent during the bottle production and processing stages, the company said. 

Krones said the bottles have "excellent stackability", even without the stabilising effect of nitrogen pressurisation, with a filled top-load of up to 40kg.

Food & Drink Business

Australian drinks company, Casella Family Brands (CFB), has shifted the focus of its spirits strategy, making moves to bring Morris Whisky distribution in-house, expanding into global travel retail, and partnering with Proof Drinks Australia to handle its on-premise distribution.

The Australian Competition and Consumer Commission (ACCC) has appointed Sarah Proudfoot as its new chief executive officer, after Scott Gregson departed to take up the role of CEO at the Australian Securities and Investments Commission.

The latest data from IWSR has shown the pace of innovation in the expanding global RTD market is slowing, as brand owners focus their efforts on growth areas including spirit-based products, premium-plus price tiers and higher-ABV variants.