Australian wine brand The Hidden Sea has achieved a major milestone to help remove 10 million plastic bottles from the oceans in just 18 months, bringing it closer to its ultimate goal to remove one billion by 2030.
The brand has been working with Danish company, ReSea Project since July 2020, on a mission to remove the equivalent of 10 plastic bottles from the ocean in a verified, trackable process.
Since launching into the UK and US markets a year ago, The Hidden Sea has been backed by a legion of loyal customers, retailers, ambassadors, social media influencers and businesses with a shared passion for protecting our planet, and says it is continuing to go from strength-to-strength.
Co-founder Justin Moran said: “Thanks to our incredibly supportive customers, partners and ambassadors in Australia and around the world, we’re able to make a quantifiable and tangible difference in helping to clean up the world’s oceans – which was always our number one mission.”
“To have removed 10 million plastic bottles in the space of 18 months has superseded all of our expectations and demonstrates that consumers – when given the opportunity – will make socially and environmentally conscious choices if they place them at the heart of a movement.
“But our job is far from done – to achieve our goal of removing 1 billion plastic bottles from the ocean by 2030, more support is vital. We’ll be investing heavily to sound the alarm, expand our ambassador base, secure additional retailers and drive more consumers to choose The Hidden Sea.”
Co-founder Richie Vandenberg said the milestone is a wonderful example of how businesses can affect change when they put the planet at the centre of their focus.
“It’s so important for businesses to take a stand for something, be accountable for their actions, and be transparent with consumers – by working towards a common goal, businesses and consumers can achieve incredible things,” he said.
“The fact is, the world’s oceans are critical to the health of our planet, and plastic of any kind does not belong there – the time to act is now, and if we all band together, we can work to reverse the devastation caused by single-use plastic before it’s too late.”