Sustainability services provider Empauer has partnered with creative agency DPR&Co to help organisations craft sustainability narratives, and measure their impact.
The announcement follows a keynote speech by Richard Ralphsmith, co-founder and executive creative director at DPR&Co, at the recent Empauer Sustainable Packaging Symposium. Ralphsmith spoke about best practice in environmental communications.
The partnership will combine Empauer’s sustainability software and expertise with DPR&Co’s communications services and brand health reporting tools. According to the companies, the offering will provide clients with access to real-time reporting that tracks campaign performance against sustainability and brand KPIs.
Philip Huzzard, co-founder and agency principal at DPR&Co, said, “By combining Empauer’s services and software with our creative messaging and analytics platforms, clients can tell a compelling story, then see evidence of how it moves the needle.”
Victor Barichello, CEO at Empauer, said the goal of the partnership is to support brands in accessing reputational and business growth opportunities linked to sustainable corporate behaviour.
