Amazon is introducing new eco-friendly boxes as part of its ‘Less packaging, more smiles’ initiative, offering customers fun ways to repurpose the packaging, such as making box forts and cat condos.
The company said it is focusing on its commitment to reducing its carbon footprint and reaching its target of net zero carbon by 2040, as part of The Climate Pledge, which Amazon launched in 2019.
“Our team of engineers calculated how much material we can remove from paper boxes while ensuring each delivery arrives undamaged,” Amazon said in a statement.
“When our packaging uses less material, weighs less, and is the right size to protect customer orders, we can pack more orders into each delivery, resulting in fewer trips, less fuel burned — all of which minimise our carbon footprint.”
Amazon has created guides on how to reuse its boxes in a number of ways, including box forts, cat condos, mini golf windmills, box cars, rockets, and robot costumes.
The new packaging is currently expanding across Amazon’s network.