• Capi has switched up to paper-based labels.
    Capi has switched up to paper-based labels.
Close×

Beverage brand Capi will be transitioning from plastic labels to paper ones, which it says will make the glass bottle 100 per cent recyclable.

Thurman Wise, director of Brand and Innovation at Capi, said the company is excited to introduce the new paper labels to the market.

“As we are always looking for ways to improve the sustainability of our products, we have transitioned to new label material which reduces waste in the recycling process and in turn our impact on the environment around us.”

“We had discovered that with our old labels there was a degree of waste that was a result of the label attaching to the glass during processing. We worked with our label makers to find the most sustainable solution which was a switch to a paper label that results in no waste when processing our bottles.”

Alongside the label change, Capi says it has also refreshed its design, which aims to improve on-shelf visibility at retail stores and enhance the “premium quality” of its packaging.

“We wanted to keep the design aesthetic and heritage of Capi whilst making sure we made good use of the labels to share important information about our brand for customers to see - like the fact that we are all natural and Australian made. We wanted these to be front and centre to help customers make informed choices,” Wise said.

Food & Drink Business

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.

Australian spirits producers had an outstanding showing at the 2025 International Wine and Spirits Competition (IWSC) in London, with top scoring producers including 30 Knots Spirits, Australian Distilling Co., Ester Distilling, Mt. Uncle Distillery, Nine Circles Distillery, and Turner Stillhouse.

The recent innovation forum hosted by the Australian Marketing Institute and research company, T Garage, examined the reality for the rapidly evolving landscape of consumer goods that innovation is now table stakes. Experts from three of Australia's Top 100 food and drink companies shared their experiences and confirmed innovation is not just a corporate strategy, but a mindset permeating personal and professional life.