Beverage brand Capi will be transitioning from plastic labels to paper ones, which it says will make the glass bottle 100 per cent recyclable.
Thurman Wise, director of Brand and Innovation at Capi, said the company is excited to introduce the new paper labels to the market.
“As we are always looking for ways to improve the sustainability of our products, we have transitioned to new label material which reduces waste in the recycling process and in turn our impact on the environment around us.”
“We had discovered that with our old labels there was a degree of waste that was a result of the label attaching to the glass during processing. We worked with our label makers to find the most sustainable solution which was a switch to a paper label that results in no waste when processing our bottles.”
Alongside the label change, Capi says it has also refreshed its design, which aims to improve on-shelf visibility at retail stores and enhance the “premium quality” of its packaging.
“We wanted to keep the design aesthetic and heritage of Capi whilst making sure we made good use of the labels to share important information about our brand for customers to see - like the fact that we are all natural and Australian made. We wanted these to be front and centre to help customers make informed choices,” Wise said.