The Better Packaging Co. has launched its new #BeBetter campaign, which aims to pressure brands to switch to sustainable alternatives to plastic packaging.
The average Australian uses more than 130kg of plastic packaging per year, and with 73 per cent of Australian households now shopping online, Better Packaging says brands are contributing to the waste problem with plastic bags, bubble wrap, and polystyrene filler.
Better Packaging is a start-up that supplies compostable satchels for e-commerce shipping, founded by Kate Bezar and Rebecca Percasky, who had worked in e-commerce and with couriers for years. According to Percasky, the duo were horrified at the amount of plastic waste in the industry.
“We wanted to give retailers better alternatives, and so, The Better Packaging Co. was born. Our mission is to reduce plastic consumption and have brought far more Earth-friendly alternatives to the packing table,” she said.
Bezar says that the company’s new #BeBetter campaign asks buyers to pay extra attention to delivery packaging and encourages them to raise their concerns with brands.
“This new #BeBetter campaign is NOT an exercise in naming-and-shaming, but instead aims to empower customers to say to their favourite brands; ‘I love buying what you make, but I'd love it even more if you didn't wrap it in layers of unnecessary plastic packaging.’
“We hope to educate both brands and their consumers on the alternative packaging options available and in the process make a dramatically positive impact on our environment,” she said.
Brands and courier companies including L’Oreal, Sendle, Jac+Jack, Marcs, Incu, PE Nation, Assembly, Label and Karen Walker have already signed on as Better Packaging customers.