Cadbury has trialled new 100 per cent sustainably sourced recyclable paper wrapping for its chocolate products in New Zealand.
The trial saw free samples of Cadbury Energy chocolate handed out to customers at Westfield Newmarket in Auckland, and sought customer feedback as well as data on durability and effectiveness of the new paper packaging in transit.
According to Cara Liebrock, managing director of Mondelez International New Zealand, it is the first time Cadbury has used a paper material with no laminates, foils, or plastics for fully-sealed flow wrap packaging.
“We are committed to making 100 percent of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we’re excited to be able to do this innovative trial here in New Zealand,” she said.
Liebrock added that, while most paper wraps include a thin plastic film for product protection, here the paper itself acts as the barrier.
“Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re committed to finding innovative solutions to the sustainability challenges facing the planet and this trial is a great example of this,” she said.
Rival Nestlé last year employed paper wrapping for the launch of its new YES! confectionery bars, with machinery that could wrap up to 500 bars per minute.