• Great Wrap is 100 per cent biodegradable.
    Great Wrap is 100 per cent biodegradable.

A new, certified compostable and biodegradable stretch wrap made from plant-based products called Great Wrap was recently launched here in Australia.

With plastic stretch wrap used on nearly every pallet that is sent, Great Wrap aims to remove 1 million tones of plastic from the environment within one year.

Jordy Kay, Great Wrap founder and CEO, had been working in the wine industry for over a decade when he noticed how much stretch wrap was being used without a plastic-free solution. His experience found that a single winery could use up to 3.5 million metres of plastic wrap a year.

“There’s a culture of concern around single-use plastics that is growing every day with the rise of reusable coffee cups, lunch boxes and even diapers,” he said.

“However, I think consumers would be shocked at how much plastic wrap businesses are using and is ending up in landfill."

Following a successful test to market with a trial biodegradable stretch wrap in late 2019, Jordy has self-funded the research and creation of the latest iteration of Great Wrap, a 100 per cent compostable alternative that leaves no trace of residue or microplastics and breaks down in 180 days once it enters a compost pile.

Following the initial test to market, winery, Bobar Wine, trialled Great Wrap. Winemaker Tom Belford said, “we hate the amount of waste that can be caused by making wine, so to find an environmentally friendly solution that works just as well as the original made the switch an easy decision.”

To find out more, head to www.greatwrap.co.

Food & Drink Business

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